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Articles By Dana Wallert

Dana Wallert has been working in sales, marketing and administrative roles for over 10 years. She has experience in both retail and business to business sales, as well as non-profit marketing and fundraising. All of her past experiences have included the use of her aptitudes for technology and grammar. She has unmatched word processing, data entry, presentation preparation, research and desktop publishing skills. She has also always enjoyed writing and sharing what she has learned with others.

 

Head-On:Apply Directly to the Forehead
Are we overthinking our marketing strategies?

Why Your Small Business Needs A Website
Many established, non-technology related small businesses don't see a need for their own website. Why on earth would a salon or a smaller retail shop need to be on the internet? There are many answers to that question

Workin’ Nine to Five
Dolly Parton has told us all the trials and tribulations of the daily grind. Can you imagine the songs full of angst and heartache she would write about the hours most entrepreneurs and small business owners rack up?

Got Writer’s Block?
Article marketers are not immune from the same idea drought that all writers experience from time to time. How do you overcome this block?

Mom and Pop and Their Virtual Assistant?
Many different businesses already employ virtual assistants or other online support for everyday tasks. What about those who are not quite as likely to dive into the virtual workforce? Small retail businesses, often know as Mom and Pop shops, are an ideal candidate for virtual employees.

The Importance of the "Human Touch" in the Virtual Marketplace
For those of us who have moved our businesses into the virtual world, it's sometimes easy to forget that our customers are real, live breathing human beings. Some of us may even have moved into this area to avoid all the human interactions. However, it is imperative that we don't forget the importance of the human component of sales, even online.

Common Sense - The Missing Link In Online Business
In today's fastpaced world of SEO and SEM, its easy to overlook the one element that a lot of web design lacks---common sense! It is easy to become so obsessed with seducing traffic and boosting your search engine rankings that we overlook the simplest details.

The Law and Order Approach
It’s almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The show’s creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example? Once we establish ourselves in the marketplace for our first line of business, we should not be afraid of branching out.

Harnessing Your Inner Used Car Salesman
The highest achievers in sales often are those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.

Come on Down - Are Your Prices Right?
Now, I’d love to talk to you about strategies for winning on Bob Barker’s show. Unfortunately, I have absolutely no expertise in that area. Unless you count sitting on the couch thinking that I know how much to bid in the Showcase Showdown or my longtime dream of playing Plinko! No, what I do want to talk about is the difficult task of setting price points for your fledgling small business.

Snakes On A Plane: The Ultimate Headline!
Dana’s take on the art of using pop culture in your article marketing and writing efforts.

Outsourcing Without Upsetting Lou Dobbs
Dana’s tongue in cheek look at the effect of Washington’s buzz words on those in business services industries.

Virtual Barn Help?
Dana’s been an equestrian for longer than she’s been able to type! Here she takes a look at how virtual assistants can help entrepreneurs in the equestrian world.

Hiring A New Assistant?
Here’s an honest look at the pros and cons of hiring a virtual assistant as opposed to a live, onsite administrative assistant. If you’re considering hiring a new employee, it may be worth considering your “virtual” options.

The Green Eggs and Ham Theory
Sometimes product name recognition isn't enough. A lot of small business owners make the mistake of rushing into site marketing without enough analysis of the possible consequences.

The Madonna Approach to SEM
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.